Apple’s provision for Ringtones and Alerts on their iOS devices leaves quite a lot to be desired. I bought a handful of alert tones from the iTunes store and thought I could place them on my iPhone and my iPad. Turns out that unless you have your devices synced completely to the iTunes Library, something I never do, you are pretty much out of luck. If you want to get ringtones or alert tones on your other devices, you have to buy them multiple times! This is very shortsighted of Apple and I won’t play that game. That being said, I have bought enough ringtones to make me happy for what I need on my iPhone, so it’s not like I’ll ever go back to the ringtones again for more.
For those out there with multiple iOS devices, watch out. Apple only sort of loves you, they also kind of hate you too.