Engagement

Posted on January 1, 2014 by bluedepth

I just read this article and it reminded me of so much of what I was doing back in November of 2013.

The key to engagement is to be active and honest and produce the content that will get your message across. As the article states, what people want is not really what most organizations really want to share, they want honesty, heart, and (self-referentially) engagement.

A case in point, Jeri Ryan, an actress who has starred in many TV Series in her career. I bring her up as a great example of someone who gets engagement. The platform that she used was Google Plus, but it was only tangential to this topic. The important distinction was how she chose to use the service. She actually engaged individually with her fans, which is something more than a lot of other celebrities are comfortable with doing. I’ve written about this particular thing before on this blog. I have noticed that many people seeking or maintaining a certain level of fame think that they can create a social networking persona and simply use it to dump links and material to their work and leave right after that. It turns them from living people into two-dimensional billboards. When you elect to engage, you really have to pursue the entire endeavor otherwise people will notice your two dimensionality and while the initial surge will be impressive, there won’t be anything on the tail end to maintain your initial levels of engagement. Jeri Ryan proves that if you actually do engage, the rewards continue to build. In the case of a television celebrity, engaging with your fans brings them closer to you and perhaps they are more loyal, more attentive to what you have to say, quite possibly even more accepting of any causes you may want to share with them. Only Mrs. Ryan can answer the question of whether engagement with the fans was a good thing or not, as a fan, it was nice to see from my vantage point.

Which brings me back to November. Much of it is water under the bridge but there is still was a lot of work that could have been done. The level of engagement is key, and much like the linked article above, I still strongly maintain that if you have a cause or mission and you want to promote it, it has more to do with understanding your audience than it does trying to carefully construct some framework from which to launch some blind campaign. The difference is that people respond to an authentic message, one with heart, more readily than they do something that was pre-processed, sterilized, vetted and canned. To quote Chef Gordon Ramsay, if you want a successful restaurant you need to provide simple honest fare using fresh local ingredients. This wisdom can be applied to anything else, not just running a restaurant. It can also apply to engagement, with the core lesson being that you’ll get your best bang for your buck if you provide simple, honest engagement using fresh local talent. People want to engage with other people, not with a monolithic edifice. To draw back to the cooking metaphor, would people be more interested in eating a dish that was sourced locally or would they rather eat something sourced from Sysco or GFS?

Another thing that I was working on, was the notion of engaging the crowd. In the previous arrangement, it was a lead-in to the notion of crowd-funding a goal. At least from the company hosting the talk, that was their bleeding-edge analysis of where all this social networking and engagement is actually going in the future. The organizations that engage with the most honesty (heart) will have a better chance at meeting their goals.

Alas, all that is over now, but the article did move me to want to comment on it.

WordPress Security

Posted on April 16, 2013 by bluedepth

I run a gaggle of WordPress blogs, both for personal reasons and for work reasons. My SupportPress site runs on WordPress.org and the host I’ve been using all along, iPage sent me an email informing me that they have detected a botnet-sourced cyberattack directed at the login pages of WordPress.org installations. They also informed all their customers that they have installed network limits on these attacks, but that even though the attacks have been greatly reduced, that it shouldn’t lead to a flagging of security vigilance.

No time like the present to get things installed on all my WordPress blogs. The first thing I can think of since all my passwords are 16 to 20 characters long, randomized, stored for me in 1Password, and stored in such a way that even I don’t know them – is to install a plugin called Limit Login Attempts to all the WordPress blogs I manage. This will prevent people from screwing up their login attempts and it will email me when they try. So far this blog is covered and I don’t really expect any problems here.

Thanks to social networking, especially Twitter and my good friend @wyrdsmyth, and my hosting provider iPage I have been protected all along. More security is usually a good thing and in this case, warranted with this extra plugin. Next stop are all the other blogs I manage.

photo by: walla2chick

Cloze

Posted on February 27, 2013 by bluedepth

Discovered a neat new site and I sent invites out to everyone who I thought initially might find it useful. The site is called Cloze and it combines email and social networking in one view. There are free apps for iPhone and iPad as well. So if you got some email from me and you weren’t expecting it, now you know who it was from. I had to use my work email because many of the addressees on the mail were work contacts and they wouldn’t know who I am if I used my gmail account.

Losing Social Context

Posted on June 21, 2012 by bluedepth

I’m an avid user of social networking, picking up stories from Twitter, Facebook, and Google Plus. These services all have certain ways to mark some sort of favorite status, liking, favorite’ing a tweet, +1’ing a G+ entry, that sort of thing. On its own it’s effective for those services however I’ve found that it just really isn’t enough for me.

To bridge the gap, between seeing something that piques my interest and remembering it for later used to be served by browser bookmarks, but these are inconvenient because they languish on only one machine and can’t be accessible on every device that I own. I was for a time a user of Delicious, but since it was bought out by Yahoo and then imperiled by Yahoo in a mystery state somewhere between being alive and dead I’ve given up on that as well. Another bookmarking service that I use is Marco Arment’s Instapaper which satisfies a lot of the needs that I have – it works on every device I use and it’s ubiquitous enough to become the tool of choice for me when it comes to a bookmarking service.

There is a problem with Instapaper however. It comes down to context. When I’m on Twitter I see a link from @gadgetfreaks, for example, and I send the link to Instapaper so I can read it later. I prefer the information flow from Twitter to be regular and smooth, dancing from item to item I never really stop to actually browse any of the links presented to me on Twitter unless they are in my “core” group of people who I follow on Twitter. On Twitter it’s really a quick browse with small dwells to retweet, send links to Instapaper, or very rarely browse right from Twitter off a link shared by someone I follow. So, after a while of browsing the stream from Twitter my Instapaper queue becomes weighty and I then use the Instapaper site, the Instapaper app, or “ReadNow” app on my MacBook to go back to the links that I’ve sent to Instapaper to read later, or, read now.

While I’m browsing my Instapaper queue I then run into a crisis, sometimes, and this crisis is one of context. I have an entry in my Instapaper but I have no idea what it is in reference to and there isn’t any convenient way that I can think of to chew backwards through the Twitter stream to rescue the flavor text that was near the link to rescue some semblance of a context. So these links in my Instapaper, without context, are on at least some small way at least browsable, but without the surrounding context the links are more chaff than wheat. So I browse the links, I don’t get why I saved it, and then just dump the link out of Instapaper.

Is it a problem? No, not in any appreciable way. But it would be an interesting expansion on the Instapaper design to have the functionality that sends the link to Instapaper also grab the nearby text from Twitter and have a foldaway area where you can unpack the context and regain it, so the article you saved in Instapaper makes sense.

All Too Shocking

Posted on November 19, 2010 by bluedepth

I’m pursuing a new passion at work, advocating for increased use of social networking at Western. As I see it there are three phases to what I have to do in order to bring about change around here:

Identify the organic condition of WMU’s position in the social networking sphere.
Identify and recommend avenues of future development and arguments for increased activity in social networking spheres.
Educate and encourage management to see the value in the arguments and endorse pursuit of our goal of increased social networking involvement.

So far I’ve looked at a batch of social networking services and one thing is crystal clear to me. WMU has as an organization done very little to take ownership of its social networking “Voice”. The current Voice is being controlled by students, a mish-mash of staff and faculty, and various organizations in Kalamazoo such as the Kalamazoo Gazette. I myself was contributing to the not-WMU Voice wrangling before I clenched up my privacy and online security, so that my Facebook and Twitter streams are private now. The only still-public wrangling I give the Voice is here on my WordPress blog.

I would like to say I was shocked, but I am not. I’ve known for a very long time and I’ve been agitated with the knowledge that everyone else but WMU is actually in control of the “social message” of this University. This “social message” should be firmly in-hand here at WMU. We should be leading the discourse, guiding the “social message”. It’s not only that we don’t control our “social message” but we are also inexplicably ignoring a vast and ripe market space by treating social networking as a passing fad. It is very much not a passing fad.

I’ve often times used the metaphor of a herd when discussing market cohort groups. In case of “young alumni” I see them composed of Generation X and Generation Y members, people in my age bracket who graduated from University from 1995 into the current year. These people are easy for people like me to understand, as I am in the group. If it appeals to my model of what my cohort finds attractive and compelling then I know it will succeed. In many ways I imagine Western to be much like other institutions out there, we’re all competing for various scarce resources, such as money, students, legislative power, and finally, social relevance. Currently WMU and Kalamazoo are “on-the-map” because of a Glen Miller song, Teaching, Aviation, and Paper Technology. Outside of those sharp niches we’re just another public state school. Because we don’t actually inject any controlled content into the social networking sphere currently, our most powerful method of advertising and promoting our institution is in the hands of everyone else but us.

I have to admit that when I look around the sense I get is one of shy victimhood. Because we are never in control of the social message we are perpetually defending ourselves against every critic and because we are mute when it comes to our social message we cannot hope to make any progress on the sort of initiatives that matter the most to our organization. I think what is most telling to me is the nearly universal response I have seen from recent graduates and young alumni. The expressions they share are not of indifference but rather of belligerence, derision, and hatred. WMU didn’t do anything for them while they were students, and it continues to do nothing for them as Alumni, yet WMU calls with their hats in their hands asking for money. I’ve personally witnessed at least a handful of times being the message-mule to inform WMU that certain alumni want absolutely no contact whatsoever from their alma mater.

This points to another argument I made years ago when I brought this concern up to some paid consultants. I was told that I didn’t know what I was talking about and that I shouldn’t worry myself over these concerns. I have stated before that there is a huge social shift when you compare alumni who graduated in the 70’s versus alumni who graduated in the 00’s and later. In the great long ago it was a prideful privilege to attend a University, it was a mark of intelligence and was a source of pride and honor. The market, society, perhaps western culture itself changed in the 80’s and the 90’s and there was this shift towards a clear preference for higher education graduates and a dearth of employment for those without higher education. Suddenly a basic education was not sufficient, if you wanted a family and to be successful and happy you needed a degree of higher education added to your name. Higher education catered to this shift by admitting more people, but when they did it, they also became more insular and grew more callous, bureaucratic, and monolithic. What was previously something very special became exceptionally banal in just a few short years. Higher education changed from “University” to “K-16”. As this change was happening I was attending SUNY Buffalo and I immediately was confronted with something I was not expecting. Instead of an organization built on mutual respect, a passion for learning, and earned obedience and loyalty these institutions converted into featureless service and content providers. What was a chance to pursue difficult questions with like-minded adults and develop a higher intellect devolved into a high school sequel. This change has set both groups apart from each other, on one side the University with its staff and faculty and on the other side, the Student. What possible affection can be raised when your University is fundamentally indistinguishable from a Supermarket?

It is this shift that I brought up, that people graduating in my social cohort group are not enamored with higher education. It’s just another thing we felt forced into by society, we didn’t attend because we were passionate about it, we attended because there was no choice. These people are not going to give money to their University as much as they would write a check to a supermarket just because they happened to shop their once or twice. As I’ve moved along in my life and witnessed things, I have this sense that this shift was actually quite traumatic and there is profound scarring for both groups. I don’t know if modern Universities are ready to face a future where their better angels care not a jot for them and meet with closed doors, dial tones, and a profound lack of opportunities to raise money. All I can go on is what I have witnessed and that is summed up by this: “WMU didn’t do shit for me, I have a worthless degree and a lifetime of crushing debt. If they want money, they’ll have to find it somewhere else.”

So we return back to where we started. Will Higher Education embrace social networks? Can they? Is there sufficient scarring to make all of these arguments mute and this last sliver of opportunity, this last gasp of future relevance just so much pissing in the wind? At least for this place, I have hope that it is, I have hope that my arguments find some traction. Along with all of my hope comes my fear that a change-averse monolith simply hasn’t the capacity to move forward and that all this is just hot air being blown over a corpse that doesn’t know it’s dead yet and hasn’t quite gotten around to laying down in its grave. I suppose only time will tell, as it does with everything else.

Comic Con Day 2 -San Diego

Posted on July 23, 2010 by bluedepth

I’m sitting in the Sails Pavilion after enjoying a spot of lunch, which was a few oatmeal cookies and two bananas washed down with some bottled water. So far ComicCon has been like it has been in years past, very very busy and lots of great reveals and sneak-peek screenings. My iPad gets recognized and doubly-so when people see me reading comic books on it. I’ve attended a very digital comic heavy convention so far and the industry has caught a whiff that they may be behind the herd when it comes to releasing digital comics. I laugh at this, because they are very behind the curve. They are trying to approach the situation as a kind of transmedia experience, that people want a rich experience with audio, animation, video, and links. It is my opinion that they are right on for 2001. As for 2010, this should have all been old hat and the next wave they should be preparing for is the collision of digital comics and social networking. How do you mix comic books, digg, Twitter, and facebook all together? That’s where the future lies, until the herd moves on into post-social networking.

Seeing people getting all ooh and ash over digital comics when I’ve been enjoying then since April gives me a strong feeling of chagrin, i’ve been there, done that. What is new for me? I suppose I have to make it up for myself to really get any kicks anymore.

ComicCon 2010 has several oddities worth noting:
– more energy spent arranging shuttle services has made the con much easier to get to
– housing botch was annoying and demonstrates the inanity of the housing system
– line management in the exhibit hall needs more work
– out of control spontaneous photography in the exhibit hall clogs flow, they need photo zones
– DC’s snarky and immature preparations for releasing their signing schedules demonstrates that they don’t take their fans as seriously as Marvel does. The schedule needs to be online, in iCal format, and published two weeks before the start of the con.
– Artists are a capricious lot. Artists Alley needs a cork board for contacting free-range artists. We want to shower you with cash, but we need to see you first!

Next up are a batch more panels and perhaps some irrelevant wandering in the exhibit hall. 🙂

Privacy is Stupid

Posted on May 21, 2010 by bluedepth

The echo chamber of Twitter, the Blogosphere, and Facebook are reverberating with journalists and pundits going on at length, with intense fretting and dry-handwashing regarding the respect of privacy in social networks. I have two problems with the complaint over privacy in the 21st Century.

My first problem with privacy in the 21st Century is that privacy is the antithesis of socialization. The rage now is social networking, joining sites, finding others, connecting with people deep in your past and right around the corner. There is a kind of magic when you put a whole bunch of people in a social web, from the dissemination of news, information, to the most recent demonstration of altruism regarding the fellow on Metafilter who had people coming out of the woodwork to prevent a possible instance of human trafficking in New York City. We have tasted the candy of socialization and we like it, we have expanded into Facebook, Twitter, even WordPress in order to share ourselves with the outside world. Each of us consumes vast amounts of information now, instead of hunting for it at a Library we now wade through information online, and the places where we engage this social network are vast and varied, the bedroom, the bathroom, the boardroom. We have seen something shiny and the herd has put its head down and begun a social stampede. How does privacy last in this situation? It simply cannot! Privacy is DEAD. If you want to share, then how can you be private? “I want to be found, but I don’t want any of my information to be found.” This is utterly irrational.

The second problem with privacy in the 21st Century is this odd predilection for being utterly truthful to a fault. Lets say you would like to preserve some small shred of privacy online, why would you be utterly 100% honest to social networking sites? There is nothing absolutely binding you to only one email address, and you can elect to not include information you don’t want to provide! Even if you are pressed for information, what prevents anyone from stuffing the box with bogus details? What is my address? 1313 Mockingbird Lane. Obviously. Why are we so driven to be utterly honest online and then pitch a fit when that information is misused? I cannot understand why people who are driven to privacy haven’t yet constructed an alias, a completely fake persona, or even bogus contact information!

These two problems I have just bounce around in my head and I get more and more agitated and irritated when I see people whining at length about their precious privacy. Declaring that they will abandon Facebook because their privacy policies don’t fit in with their utopian ideals. It’s a free service, you aren’t held to be 100% truthful, so why all the bitching, moaning, and above all else impotent whining? If you haven’t poisoned the well when it comes to personal information in order to preserve your privacy, then your privacy is dead. Utterly DEAD. Get over it! Stop complaining about Facebook and Twitter and how you don’t want to share information. You are in a social stampede, all you can do really is stop running with the rest of us and allow yourself to be trampled.

It’s lonely being all by yourself. But at least you’ll have your precious privacy to keep you company.