Tag Archives: ipad

iOS 7 and Logitech Ultra-Thin Keyboard Cover

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I’ve run into a very curious issue with my Logitech Ultra-thin keyboard cover for my iPad 3 running iOS 7.0.2. Here’s the problem:

1) If you are in any application when you start all of this with the application ready to accept text, the iOS virtual keyboard appears. So for example, I start Drafts and start to type on my iPad.

2) Turning on my Logitech keyboard makes the virtual keyboard drop down off the screen, as usual, and I can type using the keyboard. Everything is all regular up to this point.

3) If you turn off the keyboard, the expected behavior is for the virtual keyboard to reappear. It does not, at least not on my iPad 3. I can open any other application that features text insertion, like Notes or Email (with an open new email) and the virtual keyboard will not appear.

4) So far I’ve found two ways to fix this. The first is the inglorious kung-fu grip of holding down power and the home button at the same time to reboot the device and the other solution, which is more acceptable but still annoying is to start the Logitech keyboard, open an app that uses text insertion functions and press FN-F3, which should make the virtual keyboard appear. Then turn off the Logitech keyboard and you should be good to go from that point forward.

If anyone has noticed this problem and knows of a fix, please leave a comment!

Thanks!

EDIT: As it appears, the keyboard is not reliable so it seems that I’ll be resetting my iPad after all. Blah!

Automatic Tag Generator for DayOne Journals synced with Dropbox

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Here’s how I created a system to automatically sync up keywords to tags in DayOne Journal. The journal is stored on my Dropbox, so if you have it in iCloud, I don’t know what you’re going to do.

First Step: Get text list of tags in a text file: (do this in the entries folder of your DayOne Journal, cd to it, if you can’t, google-fu.)

find . -type f |xargs sed -n “/<array>/,/<\/array>/p”|grep “<string>”|sed ‘s/<[^>]*>//g’|sed “s/^[ \t]*//”|tr -d ‘\011’|sort -f|uniq > tags.txt

Then copy this tags.txt folder to your home directory. Edit the file, be careful of phrases in XML that would confuse the system, Weather, Apple, DTD, String – that sort of thing, also be very careful around TLA’s as they can have unintended side effects. The later scripts that do the keyword searches don’t give a damn about cases, so your keywords or your KeYwOrDs will be equivalent.

You’ll need two more scripts. This one adds tags based on keywords passed to it as parameters: (be VERY careful, little L and capital I look very much the same, read man pages, yo)

tag.sh:

#!/bin/bash

cd /Users/username/Dropbox/Apps/Day\ One/Journal.dayone/entries

find . -type f -print0 |xargs -0 grep -L “<string>”$1″</string>”| xargs grep -li “”$1″” |xargs grep -l “<key>Tags</key>”|xargs -I file /usr/libexec/PlistBuddy -c “add Tags:Key string “$1″” file

find . -type f -print0 |xargs -0 grep -L “<string>”$1″</string>”| xargs grep -li “”$1″” |xargs grep -L “<key>Tags</key>”|xargs -I file /usr/libexec/PlistBuddy -c “add Tags array” file

find . -type f -print0 |xargs -0 grep -L “<string>”$1″</string>”| xargs grep -li “”$1″” |xargs grep -l “<key>Tags</key>”|xargs -I file /usr/libexec/PlistBuddy -c “add Tags:Key string “$1″” file

Next, you’ll need another script called updatetags.sh, looks like this:

#!/bin/bash
cat /Users/andy/Dropbox/Apps/Day\ One/tags.txt|xargs -n 1 /Users/andy/tag.sh

The last bit will be a new LaunchAgent, so go to ~/Library/LaunchAgents and mock up a plist file by copying one from there, if you need an example, try this:

more ~/Library/LaunchAgents/com.andymchugh.tag.plist
<?xml version=”1.0″ encoding=”UTF-8″?>
<!DOCTYPE plist PUBLIC “-//Apple//DTD PLIST 1.0//EN”
“http://www.apple.com/DTDs/PropertyList-1.0.dtd”>
<plist version=”1.0″>
<dict>
<key>Label</key>
<string>org.andymchugh.tag</string>
<key>ProgramArguments</key>
<array>
<string>/Users/andy/updatetags.sh</string>
</array>
<key>StartCalendarInterval</key>
<dict>
<key>Minute</key>
<integer>00</integer>
<key>Hour</key>
<integer>06</integer>
</dict>
</dict>
</plist>

The name of the LaunchAgent has to be unique and the inside name (<string>org.andymchugh.tag</string>) should match the file name like you see here. Swap out the com bit for org, and forget the plist bit. This script will run every day at 6am. You can flavor it to your liking.

Then the final command to tie it all together:

launchctl load -w com.andymchugh.tag.plist

So now, when you write DayOne Journal entries you can mark up the tags.txt file that lives in your Dropbox. Value added, if you change this file anywhere, Dropbox will make sure it syncs up with all your other systems, so you can edit it and forget it pretty nicely as long as it’s not open-for-editing when your script fires off at 6am. That would be messy.

The first time you do it, you’ll notice your Dropbox churn for a long while and then all your other connected Dropboxes will churn as they sync up. Your iPhone and iPad will have huge downloads to do, but they’ll catch up well enough. As you create new DayOne Journal entries you can rest assured that your script will be doing keyword searching for you on your behalf and hooking up your tags to your DayOne Journal entries for you.

Just one more thing automated and out of the way. Hooray!

P.S. Backup your Journal, DIY. Be safe, be smart, learn how to use tar. man tar. Read it. Live it. tar is your delight and your savior. 🙂

EDIT: tags.sh needed a cd command first, otherwise it would just wander aimlessly. Sorry about that.

Tag Painting in Day One Journal

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I’ve been really enjoying DayOne and they have recently updated their app so that the iPad, iPhone and Mac Apps can all create and manage tags. What’s been missing is a way to blast in tags based on keywords.

In this example, every time I have a journal entry with “Scott” in it, I want it to be tagged “Scott”.

Here’s how I did it:

1) Open Terminal, go to ~/Dropbox/Apps/Day One/Journal.dayone/entries

2) FOR FILES THAT DON’T HAVE TAGS, A TAG SECTION, PAINT THE SECTIONS WITH THE TAG

find . -print0 |xargs -0 grep -L “<string>Scott</string>”|xargs grep -l “Scott” |xargs grep -l “<key>Tags</key>”|xargs -I file /usr/libexec/PlistBuddy -c “add Tags:Key string ‘Scott'” file

3) FOR FILES THAT DON’T HAVE TAGS, DON’T HAVE A TAG SECTION, CREATE TAG SECTION

find . -print0 |xargs -0 grep -L “<string>Scott</string>”|xargs grep -l “Scott” |xargs grep -L “<key>Tags</key>”|xargs -I file /usr/libexec/PlistBuddy -c “add Tags array” file

4) Then go back to #2 and re-run it. Everything that has your text should be tagged with the text you choose.

Swanky! The only thing you have to watch out for here is the little l (little ell) looks a lot like a capital I (capital-eye) – might be best to copy this into a browser and set the font to Courier just to make sure before you run it, also, the last xargs does the changes, so skipping out on that might be smart. I can’t make any guarantees that it’ll work, but as far as I can tell, it works great!

YMMV. Careful.

Google Authenticator

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Dial lockOver the long Fourth of July holiday weekend I received an email from WordPress.com detailing news that they were now fully compatible with the Google Authenticator Two-Factor security system. I haven’t thought of Two-Factor in a long while and decided to look into how Google had cornered the market in this particular security market.

First a little background. The term Two-Factor security means that when you want to prove who you are to some service, called authentication, you usually just have to present two pieces of information, a username and a password. This combination not only identifies who you are and proves your identity through the shared secret of the password, but allows systems to remain as open as possible to all clients who want to connect – assuming that everyone is playing by the rules and nobody is trying to be sneaky or clever. Passwords are notoriously wimpy things, most people give up on complexity because they can’t readily remember the password and it’s not convenient so they select simple passwords like “12345”, “password”, or “secret” and leave it at that. The problem with passwords is that people who make them up are either lazy or don’t care about entropy or complexity and since a lot of your work and identity is being controlled using these systems, using these simple passwords is begging for disaster. Another issue that plagues a lot of people, and goes in with how naturally lazy many of us are, is that people will use one poor password on every site they go to and keep their usernames the same as well. The risk here is that when one service is compromised, all the other services are compromised as well and it’s a huge upward climb to get out of that mess if you find yourself trapped in it.

Cleverness works both against people in general, with thieves, phishers, and hackers as well as for people in general, with things like hashapass or applications like 1Password. Hashapass is a free service that combines the web address of a service with one single complicated password to generate a hash, which is to say, a value that is easily calculated from the combination of the single complicated password and the web address but done so in a way that going backwards is very difficult to do. If any piece of the puzzle is missing, it’s technically unsolvable. As an alternative to this there is 1Password, an application that I have become very fond of, and it uses a similar approach to hashapass. In 1Password one master password unlocks a database of all the sites and their individual passwords so you don’t have to remember a constellation of passwords, all you need is to remember one very good secure password and you are all set. There are a few other nice features to 1Password that I like, being able to generate very long random passwords and store them for me allows me to establish plausible deniability when it comes to my online identities. Because 1Password randomly selected a 32-character password for Facebook, I cannot be compelled, even under torture to reveal that password to anyone else. I just don’t know it. I know 1Password, but that’s not the right question so my account remains secure.

All of this I have collected and use, and I use it everywhere. On my MacBook Pro, my iMac at work, my iPad and my iPhone. 1Password makes it very easy to manage the security database and I’m quite sure that it’s secure. In my life, any more security is rather like putting more padlocks on a firmly locked jail cell, it’s rather silly and feels a lot like overkill. Then again, more security is always better, especially if it’s really clever and somewhat convenient.

Two-Factor security adds another component to the process of authentication. It augments the username and password combination. A password is something I know (or store using 1Password) and the second factor is something called a Time-Based One Time Password (TOTP). This is where the free iPhone app called Google Authenticator comes in. The app records a secret key from a site I wish to prove my identity to in the future, for example, Google itself. I set up two-factor, request a security token for Google Authenticator and set it up in the app. The key is transmitted by QR code, which means you can quickly acquire the long complicated random (hard to type) secret key using the camera in your phone. Once this process is complete the Google Authenticator app displays a six digit number that will work to prove your identity to the site associated with that particular entry and this entry only exists for 30 seconds at a time. This six digit password exists only once in any one 30-second period and there is no way to divine this password without having the Google Authenticator application with it’s stored secret code.

Having two-factor enabled in this way means that my username and password are no longer as important as they once were. Even if my username and password are revealed or compromised without my knowledge, the secret key that I have in my Google Authenticator app remains secure with me and the 30-second-long one-time-password additions remain a secret with me. What I know may be compromised, but what I have (the Google Authenticator) most likely won’t be unless someone steals my phone and finds a way to best the security on that device before I have a chance to wipe it remotely. If in the case my Google Authenticator becomes compromised, my passwords will likely not be because they are uncrackable, and so I am still secure.

Practically how does this work? When I want to log into Google Mail using two-factor, this is what I do. I open a web browser, I type in the address “gmail.com” and press enter. Then I enter my username and my password and then in the third field under the password is a box labeled “Google Authenticator Token” and then I grab my phone, start my Google Authenticator application and then read the six-digit number from my phone and type it in. The service logs me right on and after a few seconds, that six-digit password is no longer valid and is meaningless. I’m authenticated and the system did as it was designed to do. One of the nice parts of Google Authenticator is that the entire app is a mathematical operation, it doesn’t require the network at all to generate these numbers, so this would be a good solution for people who may not have a reliable connection to the network or have a data quota on their phone.

Of course, online authentication is just the beginning. I found a way, yesterday, to embed the Google Authenticator system into my Mac OSX Mountain Lion installation so that when I want to login to my computer at work or my laptop I have to type in my username, my password, and read the six-digit code from my Google Authenticator application. The setup isn’t difficult to get it to work. You need a compiled PAM module which I have (just ask if you want a copy) and an application which you use to create the secret key on your computer. With it all set up, and a slight adjustment to a settings file, even if I were to lose security on my password at work nobody could login to my account without my username, password, and GA token.

This arrangement works quite well and I’ve set it up for my Google accounts, my WordPress.com and .org blogs, Facebook, Evernote, and Dropbox accounts as well. Everything is secure, obnoxiously secure. 🙂

photo by: MoneyBlogNewz

Nook HD: Built for Sluggish Annoyance

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47:366(Y2) - HungeringI really would like Apple to come out with a iPad Mini with Retina display. I’m quite tired of this Nook HD. It’s not very user-friendly and definitely not me-friendly. I don’t want to take a hammer to the device but when I use it, I sort of do.

So I was online to a site that lets you browse various fan-written fiction stories and they have a feature where you can download epub files, so I did so and saved it to my Dropbox. Then I went into Dropbox app on my Nook HD and went to go look for it. The Wifi on the Nook HD is a flaky pile of junk so that took way longer than it should have. Once I found the file I wanted I downloaded it to my Nook because the only other way to get it in there is to pop the MicroSD card, root around for a universal adapter and then put it in that way. That’s annoying, I’d much rather just be able to tap and download, like I would with an iPad Mini.

I downloaded it from my Dropbox and it ended up somewhere in my Nook’s own storage, which I hate to use, I much prefer my MicroSD plugged into the Nook instead, but there is no way to tell it where you want it to store the files. So I had to find another app called OpenExplorer which has an awful interface but lets you move files around the Nook.

Then the Nook library was confused about where I put that file. Every time I went to go look for it and tap on what it found, I’d be sent to the Wifi activation screen, where I would turn it on (why?) and then nothing. Nothing more than that. When I went back to the search and tapped on my file, it told me “File is not present.” and that was that.

I’ve never been happy with the Nook HD user interface. I bought it because it was cheap and supported Barnes & Nobles but really I think I would have been better off getting an iPad Mini. I regret this Nook HD. It could be so much better if only the B&N User Interface wasn’t so fascist. That’s what it really is. B&N doesn’t trust anyone with anything so they make it impossible to use beyond the B&N Book Experience. I don’t want all my ebooks at B&N, I’ve got thousands of ePub files all on my own – could I upload them and locker them at B&N? Of course not. That’s what the MicroSD card is for. So what value does the B&N store have for me? Little.

So is there any way I could get ePubs from Project Guternberg? Nope. I have to find some other way to get them, like on my iPad and then use Dropbox and OpenExplorer to… it’s way too much work. I’m tired even thinking about it.

So, if and when Apple decides to sell a iPad Mini Retina I’ll put all my Nook stuff on eBay and save up for the iPad Mini Retina. At least iOS respects me and I don’t feel like a criminal trying to cajole Android to give an inch.

I still don’t know why people think Android is any good. Wretched system.

photo by: Nomadic Lass

Google Reader RIP

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Google just announced that their RSS Service, Google Reader is slated to be shutdown on July 1st, 2013. This upsets me greatly but I’m not really surprised. There was never any real traction for the service and they let the web component of it languish in the past. There was some noise that they were going to integrate the social features into Google Plus. Good luck with that.

What does this mean for the majority of users out there? Nothing really. I would say that if Google is going to pull the plug, essentially pull the rug out from under their customers by surprise like this, is that you get exactly what you pay for. Google Reader was great, and it was free and now it’s a dead service walking.

I can’t really see Google Plus succeeding against Facebook. That’s the battle to come. So they are reorganizing their infrastructure and pointing it to failtown. Okay. I would say that if you use any other Google product, like Picasa or Blogger, that you should migrate to something else like Flickr or WordPress as soon as you can, because if they kill Reader, who’s to say what’s next? The only thing I am planning to use now is Google Mail, which may be the last refuge for these scoundrels. It’s best to leave of your own volition than to be unceremoniously tossed out on your ass by surprise.

Drafts Changes Workflow

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The more I use the Drafts app for my iPad and iPhone the more I love it and the more I want to use it. It’s actually changed the workflow for my “Post-a-Day” WordPress blogging as well as my regular blogging in general. What I used to do was copy the Post-a-Day prompt emails over to my WordPress blog and set the post type to Drafts and let them sit there. I’ve never been a huge fan of the editor built-in to WordPress, but copying the emails to Drafts and storing them there, syncing them to Simperium which then synchronizes them across all my devices that have Drafts loaded on them, which is now just my iPhone.

The app itself has so many neat features, being able to store multiple drafts and have them swipe-accessible from the left makes switching files a breeze and then when the post is done and ready to be published I can swipe from the right and select as many services as I want to send my drafts off to. It’s the perfect promontory to launch Day One, Facebook, Twitter, Tumblr, and WordPress. Generally speaking, the drafts themselves almost always follow a certain path, first to Day One then to WordPress because then WordPress sends links to Twitter, Facebook, and Tumblr on my behalf with the publicize feature. But sometimes I write things that don’t go to my blog, in that case I can send to Day One and Facebook. I have configured the apps representation in Facebook to conform to my “Sharing” security group, so even if I tap the Facebook option I don’t have to worry about my private sharing thoughts leaking out where they don’t belong.

The only thing (yes, there is one of these for every user) that I would really love is a Drafts app for Mac OSX. That would let me hack away on Drafts entries on my iMac without having to clear off workplace desktop space to set up my iPad. I think it’ll just be a matter of time before we see those options start to become available. I would pay $15 for an app like that without even batting an eye.

Cloze

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Discovered a neat new site and I sent invites out to everyone who I thought initially might find it useful. The site is called Cloze and it combines email and social networking in one view. There are free apps for iPhone and iPad as well. So if you got some email from me and you weren’t expecting it, now you know who it was from. I had to use my work email because many of the addressees on the mail were work contacts and they wouldn’t know who I am if I used my gmail account.

Workflow with Pocket

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I have recently fallen into a peculiar workflow arrangement between various social networking applications and Read It Later’s Pocket application. When I am following the flow of status updates from my Twitter stream I prefer to stay in-the-moment with the stream and select interesting-looking tweets that have links attached to them, but instead of actually following them in a browser, I send them to Pocket. My preferred Twitter application, TweetBot makes this as easy as tap and select “Send to Pocket” with a happy little sound confirming that my action worked. This really works well for me and doing this has spread beyond the confines of Twitter out to Facebook – however there is no convenient interface between Facebook status posts and Pocket so the workflow is a little more convoluted. I command-click on perhaps-interesting Facebook posts and this opens them up in tabs. Then I switch to the tab, click the Pocket extension, send the link to Pocket and close the tab. I don’t really want to see the links right now, I’d rather send them all off to Pocket and then queue them up that way.

Another really neat web tool that I’ve fallen in love with is IFTTT.com. This site allows you to connect a huge collection of services to their site and then construct “If This Then That” rules. This has actually simplified the Twitter-to-Pocket interface, in so far that if I like a Tweet then that is plucked by IFTTT and sent off to my Pocket automatically. This particular bit does muddy the waters between TweetBot and Twitter itself, but it’s not really a problem, just a build-up of near-miss convenience. IFTTT in this arrangement shines when it comes to Google Reader. I have subscribed to quite a lot of RSS and ATOM feeds from various sites and manage them all in Google Reader. If I “star” something in Google Reader, then IFTTT notices and copies that entry to my Pocket for later reading. As I am quite fond of having my cake and eating it too I’m always on the lookout for multi-product synergy and convenience. I really do not like Google Reader’s web interface, in fact, I really don’t like many “Web Interfaces” for products and would prefer the gilded cage of specialized client software instead. So there is a nice synergy between Reeder on my Mac computers which presents my Google Reader contents in a visually appealing way as well as Flipboard, which is the preferred way to view Google Reader on my iPad. By using IFTTT as the middleman-behind-the-scenes I can funnel all the stories that catch my interest and collect them right into Pocket.

All of these things can also be done with Instapaper and I was an ardent fan of Instapaper for a very long while, but I’ve switched over to Pocket. I still regard Marco Arment and his product to be very good, but for me personally I found that Instapaper on my 1st Generation iPad would jettison too much for my liking. It wasn’t as much a problem with Instapaper as it was the iPad itself. Embarrassingly outclassed by the applications that I was trying to force on it. I’d be able to stand by this, but Instapaper on my 3rd Generation iPad also jettisoned. I didn’t really want to bother the author with the yackety-schmackety bug reports and Pocket edged out Instapaper when it came to displaying video and audio media. The core functions between the two are quite similar and the only other small feature that pushed me over to Pocket was the ability to search on my Pocket list and perform actions on multiple items. I have no doubt that Instapaper will catch up and may already have caught up. The money I spent on Instapaper was money well-spent and I would suggest that people look at both apps before deciding for themselves.

So back to the workflow, this is how I naturally started navigating my social network stream of information. In a way, I follow sources which curate the noise of Reddit and other news aggregators into categories that I find most interesting and then I self-curate the longer pieces into Pocket for later consumption. As I used this workflow it occurred to me that what was happening was an emergent stratification of curation. Living generates a noisy foam of information, which crashes on the coral reefs of StumbleUpon, Reddit, Engadget, HuffPo and the like. Information seagulls, like @geekami (for example) fly over these coral reefs of information and pluck out the shiniest bits, linking them to tweets and shipping them out. Then I come along and refine that for things I really find interesting and all of this ends up crashing into Pocket. Arguably, Pocket is the terminal for all this curation, but it doesn’t have to be. I could (but I don’t) cross-link Pocket and Buffer using IFTTT and regenerating a curated flow of information turning me into an information seagull. I suppose I don’t follow that path because I already have enough to do as it is, reading, comics, FOMO, work, gym… the list goes on and on.

For all the apps and people I mentioned in this blog entry, I really do recommend that you Google them and see if any of this fits in your life as it did mine. If It works for you, or you found a better way of managing this flow of information foam, please comment with your workflow description. Just more curation. Lexicographers and Encyclopedists eat your heart out. 😉

Barnes & Noble's Nook HD+ Is Clever

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Barnes & Noble just sent an email out announcing their two new tablets: The Nook HD and Nook HD+.

Previously to this release I was discussing with my partner, who works for Barnes & Noble ways that B&N could compete with Amazon and Apple in the tablet space. There was a concern that B&N had lost traction and that the company was going to spiral out of control and crash, eventually. These tablets have just eliminated a good portion of that worry.

For full disclosure, I came across a rather pleasant and unexpected windfall in regards to money and I’ve been kvetching about the poor performance of my 1st edition iPad and in a way, Apple has sent a clear message that they regard the device as dead because they are no longer writing software updates for it. I went ahead and purchased an iPad 3 and I’ve been enjoying it quite a lot.

This news from B&N is very interesting to me as this new device has several key areas that put up more bang-for-less-money. The first surprise is the processing speed of the Nook HD+ in comparison with the iPad 3. 1.5GHz dual-core versus 1GHz dual-core. Ever since 2003 when the world pretty much stopped worrying and loved the bomb that is processor speed ratings this distinction isn’t as compelling as it appears on paper. The two units have different core technologies, the iPad has an A5X processor and the Nook HD+ has an OMAP 4470 processor. We have seen from manufacturers like HTC and Samsung that even when you pour huge muscular processors into devices to compete, that if the experience of the user isn’t done correctly then all the computing horsepower in the world means very little. It’s not about the muscles, it’s about the refinement of the motor cortex. It isn’t how strong you are, it’s your dexterity – at least in the phone and tablet space. I do hand it to B&N when it comes to pumping numbers and keeping costs suppressed – that’s a win in their column.

The second surprise, and I’ve been half expecting someone to notice this glaring deficit in tablet OS design comes down to what I believe to be Barnes & Noble’s knife-held-confidently-behind-its-back killer feature. Barnes & Noble is going to bring profile control to the tablet space. This casts a huge pall over both Amazon and Apple devices and redefines a tablet to be a multiuser device. It is exceptionally clever for Barnes & Noble to do this because it draws a clear bead of connection from everyone’s computer experience (where you have an account and profile) off to your device. When it comes to Apple, they rejected this model and regard a device to be a one-person-only deal, which has been a weakness in the iOS OS design. Apple may be too far along to make such a fundamental change to iOS so we may see the creation of a new track of tablet technology. Is a tablet multiuser or single-user? By being multi-user, and if B&N does it elegantly, it can cast B&N in a family friendly light, more than an Amazon or Apple product because one relatively inexpensive device can serve an entire family. Instead of the onerous cost of a Kindle or iPad for each person, because each device is single-user, one Nook HD+ can be used by different members of a family without having to worry about security, privacy, preference or profile leakages between people. It’s a failure of the Apple iOS OS and here is why: When I come across another persons iOS device, I am utterly lost – I don’t know their preferences, their security settings, where they have placed icons, and I find myself having to relegate to the search screen to even find where they put the ubiquitous “Settings” icon. If B&N does profiles elegantly, this will be a non-issue. Rendered moot because each person has their own settings that they are used to, making the confusion evaporate.

I think that B&N will pursue a marketing strategy that elevates the personal touch and the family friendliness of their Nook HD and Nook HD+ devices. That will be key, with profiles, the ability to use LendMe to share books, and their admittedly well-done “Parent recording storybooks for their children” technology they will position themselves to be “The Booksellers who care about you and your family” and they will occupy a third niche in this space. The first niche is the deep-discount one, that’s occupied by Amazon. The second niche is the elegance-at-all-costs one, which is occupied by Apple – and then last but certainly not least, the third niche which is the Friends-Family-Kids one, which is going to be Barnes & Noble Booksellers.

This niche may be the best hope for Barnes & Noble to retain their 21st century relevance.  They should maintain their “Brick and Mortar” presence and cater their stores to being a place where you feel welcome, with friendly staff and a coffeehouse/library atmosphere. The elevator sales-pitch is that B&N is more personable and immediate than Amazon could ever hope of being – you don’t know Jack at Amazon, but you know Jack at B&N. B&N’s approach to kids and family with their very deep roots set throughout America means they have already beat Apple to the market in terms of the personal touch. Yes, Apple has the Genius Bar and yes they are friendly geeks, but you don’t go to a Genius Bar to find out about Apps and Woodworking! You can only do that at a Barnes & Noble!

The real competition isn’t between B&N and Apple anyhow, since Apple touches B&N only in this one market-space. The real competition here is between Amazon and B&N. It’ll be an interesting evolution to say the least – which do people prefer more? The cold, impersonal, sterile deep-discount algorithms of Amazon or the instant-gratification, warm, personal, and direct approach of Barnes & Noble Booksellers? It may simply come down to how people refer to these two competitors. You USE Amazon and you VISIT Barnes & Noble Booksellers. That right there is something that Jeff Bezos can never buy himself into, but B&N already exists to cater to. Which do you value, the impersonal or the personal?

Barnes & Noble Booksellers may have just secured their direct relevancy in the market for the next decade with these two new devices. The proof is in the pudding of course, these devices, once in the stores, will be the final arbiter on the survivability of B&N in the tablet market space.