The Graveyard of Good Ideas

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Earlier today I wrote an email to one of my recruiters who is helping me find gainful employment as best as he can. During this composition it occurred to me that there is definite value in some of these “Really Big Ideas” that I have from time to time. I’ve written about this subject before, but this time I started to consider if there was any way to sell this skill that I have, and that it would be a good thing to write about it and perhaps doing so would ‘seed the clouds’ and maybe help me somehow in the future.

It’s an odd skill with an elusive name. What could it be called? It was something that I only started to understand myself late last year after my 38th birthday. There are a lot of things that go into this particular knack, there is brainstorming, mind-mapping, and extensive applications of imagination. I love the notion of a “Thought Palace” which I picked up from reading a lot of Sherlock Holmes stories and for me, it’s not as structural as it might have been for the protagonist of those stories but the metaphor really rings true for me. It all starts with a problem statement. As I look back on my life I find that this pattern has been with me for a very long time and it’s only recently that I’ve been able to put a finger on it and approach the task of devising what it actually is all about. These problems sometimes are very deep, and sometimes not; sometimes they are filled with deep personal importance and sometimes not. The procedure, if there could be something procedural to it tends to follow the same overall pattern, brainstorming leads to a froth of ideas, images, opening up like a sea of possibilities before me. My mental landscape is littered with all of this material, laying about in boxes and just resting on the metaphorical mental ground. This seems to work even if I don’t brainstorm first, but it seems to hasten the entire operation if I do. The key for me is to quite literally sleep on it. I keep the problem firmly in mind, I’ve got a field of mental raw material littered about my consciousness and then I turn my back on all of it. In a few days, and as oddly as it seems, during a relaxing hot shower or bath usually, the end product arrives in my mind. It is an unusual sensation, just standing under the flow of water and a tightly coiled spring appears in my mind and then uncoils. The problem stands solved before me, and all I have to do is write it all down. I know it will work, and there are indelible certainties that any rough spots couldn’t possibly be show-stoppers.

Examples of these great ideas then get written down. And here is the rub for me personally, that I’ve got what amounts to a rather full suburban graveyard filled with these marvelous and certain to be successful ideas. I have to write them out, and then bury them alive because they are too valuable to actually share. It comes down to idea ownership, to actually make good on all this work that I’ve done for people who never asked me to do the work in the first place. These ideas could be very lucrative to me personally and in my current stage of life, having any of these ideas get stolen and benefitting someone else chills me right to the core.

Some of these ideas I can characterize without having to expose them, because without copyright to protect all this work, I would be exposed, and I can’t stand that risk. The first one was the most elegant and most important to me personally. It took elements that I had picked up in the non-profit philanthropic space that I have been orbiting for the last fifteen years and synthesized a complete plan that could be put into action by any institution of higher learning which would have the effect of integrating admissions, student retention, development and advancement, and also directly harness young alumni engagement. During my time speaking to people in that sphere of influence in Austin Texas last November, I was asked many times especially about young alumni engagement, and it was all I could do to resist not sharing my great design. I can’t trust that my work would benefit me, so the only people I could share it with are my blood kin, who are the only people who would never betray me for greedy purposes. Once I did share my grand design with my kin, the response was very gratifying. It could be a really great way to “have your cake and eat it too” when it came to encouraging and keeping students in higher education and quite possibly also address the giant mountain of student debt that these students are accruing during their time studying in these institutions. The idea that a student could possibly walk away from their Bachelors of Arts and only have to pay $125 for the entire experience was something that took my breath away. The ability to start your life without being chained to a giant millstone of educational debt keeps this particular idea alive, deep underground in a coffin, but alive still.

Then most recently I had the opportunity to interview for a local “hypermarket” style company that has business throughout the region. Quite by accident while reading the background material I had assembled for this interview experience I accidentally began “priming the machine” and the day before my interview with the company I had another one of these spring-loaded epiphanies strike me square in the head. Again it came during a hot shower, and I found myself speed-talking through the entire package of work, as I find that sometimes self-talk helps me retain all the details, sometimes these ideas can evaporate like the memories of dreams. I discovered that I had everything, mental images of whiteboards, hardware lists, procedure binders, business plans, project visions, even so far as to create marketing and a jingle. It would have led the “Point Of Sale” experience to it’s most extreme limit in terms of speed and convenience. It could have been a Holy Grail for this particular company. Alas, the company did not want me for my baser skills and so the idea was boxed up and buried.

The humor of all of this is not lost on me. What a foolish thing, to be struck with amazing work that was totally unbidden, unexpected, and not-asked-for. I seriously doubt there are ways to even approach unveiling these ideas because they come from so far afield that it’s doubtful they are even standing in the same ballpark. What sort of communication channel exists where you can chat up a company and lay all this out on them all at once? It’s impossible without sounding like you are a lunatic crank. Nobody volunteers such work out of the blue, it just isn’t done. It’s a small bit of entertainment imagining a world where this sort of thing is if not expected not ruled out before it can begin. What would such a world look like? People like me who have what amounts to having accidental revelations just wandering in off the street and changing entire market segments and entire industries, blowing up higher education affordability problems and revolutionizing POS systems willy-nilly.

So that leads to the graveyard of good ideas. I wonder how many other people are out there who have similar experiences. How many other life-changing, utterly disruptive epiphanies are buried in shallow graves? Then I get to wondering if all of this is a flash in the pan or if it is like I suspect, a new talent of mine that will be with me for the rest of my life. How many more holes will I have to dig?

Microsoft in the Cloud

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A good question comes to mind, will companies like Microsoft, unhappy with individual flashes of purchasing, like 10,000 units of Windows XP, would rather migrate their users into a cloud infrastructure that replaced these discrete purchases into a steady stream of what amounts to being rental income? It’s starting with Azure and the new CEO has said cloud is the future. This may be where they are heading.

Microsoft might try to corner their own hardware market eventually, shepherding their customers into a cloud model, where you pay for a Windows 9 experience, connecting to Microsoft’s own hardware over the Internet. It would eliminate a huge sector of headaches for Microsoft, as they have never been truly able to strictly control the hardware their operating system runs on, unlike Apple. With a VM of Windows 9 that is remote controllable, Microsoft could provide a channel for their customers to use their suite of applications, achieving a silo lock-in. Instead of selling a license to use Windows 9, Microsoft could simply sell a $50 per month lease to computing resources within Microsoft. The sales pitch and marketing could be incredibly lucrative for Microsoft. Having a virtual OS canned with every application Microsoft makes available for a certain low per-month price, and altering that price based on the performance specifications of the VM ordered, so that clerical staff who need a basic interface can come in at $20 per month and developers who need more can come in at $200 per month.

That would eliminate many hurdles for IT administrators, the client machines could be thin clients, cookie cutter boxes with very little technology in them beyond the human interface components and the network connection. Storage, the VM instances, security, antivirus, the entire ball of wax could be handled by Microsoft itself, playing host to their customers and transforming their entire model from that of a classic production model to a new cloud-based leasing model. It would likely lower their profits for a short time, but the curve would not be so choppy, it would be smooth as leasing models, while working, are steady streams of money.

The risk to this possibility comes from the shift of importance from the local hardware to remote hardware. The weak link is the network itself. Virtual machine technology plays a part in this shift of risk, when you start putting more than one egg in a basket, you really have to concentrate on making sure your basket never fails. In this case, if the network link goes down, the entire affair disappears as if it wasn’t even there. This risk could be mitigated by establishing redundant network connections or having some sort of stop-gap measure devised where a host machine is shipped and installed to perform as a surrogate until the primary system returns to function. I don’t see this being a huge risk, as the Internet was designed to be very resilient to link failures as it is. It would come down to the last-mile service provider and the electrical grid maintaining service.

It’s something that is interesting to think about. Microsoft could do this, and it could revolutionize their business model and perhaps give them an edge in the enterprise level market. Only time will tell.

Whither Water

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I read this article about restaurants and their corkage fees. Mostly out of dull curiosity I found myself satisfied that I don't agree and there are delightful ways to avoid this entire argument.

But to the vex, paying a corkage fee is a custom where diners who supply their own wine pay the establishment money for the privilege. You have a choice, either pay the insane markup (feels a lot like a mugging) on restaurant wine or pay to bring your own. Either way you'll pay. The linked article even goes so far to comment that bringing your own wine is shaming the sommelier, because you don't like his offerings. So, you quibble with the quality of truncheon that you are mugged with. Ah. I suppose I've never found a use for a sommelier, and that's likely because it's a class warfare thing, sommeliers are great if you're a 17th century royal, otherwise be your own sommelier. Anyhow, the word indicates the servant who ran ahead and prepared a meal. In the United States, nobody runs ahead, unless it's a mugger waiting for you in an alley. So, sommelier, great. The article states that if you really want to be nice you should offer the sommelier a taste. This is amazing. The guy who marks up his swill 1000% gets honor? How about chased out with torches and pitchforks?

Yeah yeah yeah. Be nice. Don't be so grumpy. But why should a meal out spiral out of control and cost you way more than the “food” you are purchasing? The experience is usually the answer. You pay for the experience. So when it comes to wine, you are paying to “enjoy the services of a fine sommelier” or, really, paying for the opportunity to be screwed on price for a bottle of swill and think it's honorable – and defensible.

Partially this comes down to palate. You are paying a sommelier, and his palate to guide you. Because each palate is unique, like a fingerprint, what if you've paid 300 dollars for wine you detest? Instead you've brought a 3 dollar bottle of wine that you love. The sommelier is angry. They charge you a 85 dollar corkage fee as a matter of revenge for not being able to tear the alimentary canal out of the sommelier and staple it to your central nervous system. I mean really, this screams palate bigotry.

So the way out? Water. Fuck you and your worthless overpriced swilly “wines”. No corkage fee, no mugging, no obnoxious useless mugger behaving like a chimpy King Louis XIV court fop being all pretentious and galling over reprehensible palate bigotry. I never asked anyone to run ahead. So, screw off.

But then there is the setting too. “Fine Dining” is a euphemism for “Food Poisoning”, so in many ways that too is just so much of a waste of time and valuable resources. These self-puffed joints get grumpy and bent if you bring your own wine and so either pay their mugger to sulk in the corner or get your food to go and enjoy it at home with your own wine. Alas, you'll need a roll of TP too, so it's not like there is a win condition here anyways.

At least the water is chlorinated, so you at least have that basic thing to go on… Always remember to tip the angry sulking mugger too. He really wanted to bash your brains out and rifle through your pockets for loose change.

I'm honestly surprised they don't have a $50 charge for a glass of water. Seems like they've followed a theme and left out a gloriously glaring exception. After all, this is Fine Dining! LOL.

PAD Book – 1/1/2014 – Stroke of Midnight

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January 1
Stroke of Midnight
Where were you last night when 2013 turned into 2014? Is that where you’d wanted to be?”

On the last evening of 2013 I was alone with my two boys during the winter storm raging overhead. My partner had the day before left to visit his family in Albany and I was tending to duties around the house and keeping my two boys safe and occupied. Actually I don’t know who was keeping who happy more. I certainly was a warm lap to sit on and the food-giver, but in a lot of ways they were almost always with me, keeping me company and keeping me occupied with their adorable (and sometimes destructive) antics.

I found a bottle of bubbly wine in our collection from M. Lawrence winery up in the Leelanau Peninsula that I had purchased long enough ago that I don’t really remember when. Around 11pm on New Years Eve I inspected and uncorked the bottle and puttered about the house, a small plate of christmas cookies and a champagne flute that I thankfully found hidden in the rearmost of the top cupboard in the kitchen where we keep all our wine glasses.

At 11:50pm, my iPhone rang and it was Scott with an incoming FaceTIme call. We spent the interval from New Years Eve to New Years Day linked virtually by FaceTime. It was a great use of technology and in many ways we had our cake and got to eat it too. Scott got a chance to visit with his family and we got a chance to spend New Years together, after a fashion.

After 2014 had arrived, I disconnected from FaceTime and finished my glass of wine and with cats in tow, padded off to bed.

Was it what I wanted to do? It really was a matter of what I had to do. I couldn’t leave my two boys on their own for a week as the eldest is the most fragile and I frequently worry after his health and activity level. I was able to use technology to cheat around the edges as it were, to be both at home and in New York with my partner at the same time. I’m so glad I was able to take advantage of the technology and it’s just one more, amongst a gallery of other reasons, why I’m so very glad that I have Apple technology in my life. It made it all seamless and easy. I could have done it other ways, but it would have been a mess. The Apple way is smooth and simple and just as easy as answering the phone.

– This is also the first of the Post-A-Day prompts from the book that WordPress.com assembled to inspire bloggers like me to write more and more frequently.

PAD April 27 2013 – Your Time To Shine

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Early bird, or night owl?

Naturally I’m definitely a night owl. I can get started in the morning without difficulty but I do my best work in the afternoon and evenings. I tend to take nice hot relaxing showers before I go to bed, I find it helps me get to sleep easier and it is often during these relaxing times under the hot spray that my best thoughts arrive. I’m a huge fan, and I’ve written before about how useful it is to seed the subconscious mind with work and then reap the rewards when you are doing totally unrelated things. I like the idea that as I am relaxing under the warm water, which is my “home element” and it’s during these times that I have most of my epiphanies. There is more for me in the evening hours than ever in the morning hours. Too early and my mind isn’t running, honestly I’m usually besotted by dreamstuff that I drag into my waking life from my dreams to be useful for very much at all. I’ve found that I can dislodge a lot of the backed up dreamstuff if I journal it out. I used to muse that my mornings are occupied by dull setup procedures and that I don’t get seriously engaged until late morning bridging over to early afternoon and running into the night.

PAD April 25 2013 – Second Time Around

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Tell us about a book you can read again and again without getting bored — what is it that speaks to you?

I read both 1984 and “What Dreams May Come” regularly for different reasons. 1984 is worth reading because it speaks to the dangers of NewSpeak. When I was growing up I decided that expanding my vocabulary was the best single thing I could do for myself, to make me a better person. In 1984, that whole thing is a thread the book challenges and it terrifies me. The quality and the lessons it teaches I think are incredibly valuable. As for the latter book, I read that when I was at the lowest point in faith and it helped by inspiring me to seek out a new faith. I enjoy Richard Matheson for his other works as well, but that book really speaks to me.

PAD May 3 2013 – Its a text, text, text world

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How do you communicate differently online than in person, if at all? How do you communicate emotion and intent in a purely written medium?

Each medium has it’s own benefits and vulnerabilities. You can’t communicate the same way from one medium to another. When I’m online I find myself preferring email, iMessage/SMS, and Instant Message because you cannot beat the signal to noise ratio of text. When I’m using my cell phone, I prefer to only communicate over iMessage/SMS because the carrier I’m using, Sprint, has a terrible record of dropped calls and rather poor voice quality. Plus text eschews much of the wrappings of verbal communication, there is no need to preamble and no need for closure statements to indicate communications have concluded, usually. Generally, face to face conversations vary between formal and informal, and I have found that elaboration and clarity excel in formal face to face communications but are annoying in informal senses. When it comes to capturing backchannel cues and extended emotional content in media that doesn’t really have a good capacity to carry that information a wonderful shortcut is the cinema. I have found that it’s quite handy to refer to a common corpus of movies in which quoting scenes can convey everything from mood, through atmosphere, including sense and quite often, the message itself. The only issue is establishing that cinematic common corpus that those that communicate with me need to make sense of some of the shorthand phrases that I use to carry backchannel messages.

What movies? There are so many. Off the top of my head, pretty much anything Disney has produced because it’s ubiquitous. Comedies are rich with great scenes and raw material and I find myself referring to the classics such as Airplane!, Clue, Noises Off, Planes-Trains-and-Automobiles, Transylvania 6-5000, and the entire oeuvre of Mel Brooks, such as Young Frankenstein and Blazing Saddles. Also, worth mentioning is a classic comedy, The Kentucky Fried Movie. There are also other movies that lend detail and depth that aren’t really comedies, such as “Love, Actually.” and “Serendipity”. Then of course scifi movies like Serenity, the Alien series of movies, and Close Encounters of the Third Kind. Generally, since I keep much of this for the informal channel of communication the people who need to understand this corpus have likely seen these movies several times, likely with us.

PAD – April 22, 2013 – Earworm

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What song is stuck in your head (or on permanent rotation in your CD or MP3 player) these days? Why does it speak to you?

I have an entire playlist on Spotify devoted to these sorts of songs. I call it my Tingles list because each of these tracks speaks to me, and when the songs play, I feel actual tingles wash over me. Each of these songs mean something to me, and there are stretches of popular artists. Some artists that immediately spring to mind is Daft Punk, MIKA, Imagine Dragons, and Gustav Holst. That's actually the musical theme of my life – I'm nearly impossible to pin down and always have been. When I was growing up, back in high school I used to frustrate people I was acquaintances with because I defied musical categorization. Amongst these tracks, I would say the number one that jostles to the top more than not is MIKA's Toy Boy. That track has a profound emotional weight that hits me square between the eyes each time I hear it.

Engagement

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I just read this article and it reminded me of so much of what I was doing back in November of 2013.

The key to engagement is to be active and honest and produce the content that will get your message across. As the article states, what people want is not really what most organizations really want to share, they want honesty, heart, and (self-referentially) engagement.

A case in point, Jeri Ryan, an actress who has starred in many TV Series in her career. I bring her up as a great example of someone who gets engagement. The platform that she used was Google Plus, but it was only tangential to this topic. The important distinction was how she chose to use the service. She actually engaged individually with her fans, which is something more than a lot of other celebrities are comfortable with doing. I’ve written about this particular thing before on this blog. I have noticed that many people seeking or maintaining a certain level of fame think that they can create a social networking persona and simply use it to dump links and material to their work and leave right after that. It turns them from living people into two-dimensional billboards. When you elect to engage, you really have to pursue the entire endeavor otherwise people will notice your two dimensionality and while the initial surge will be impressive, there won’t be anything on the tail end to maintain your initial levels of engagement. Jeri Ryan proves that if you actually do engage, the rewards continue to build. In the case of a television celebrity, engaging with your fans brings them closer to you and perhaps they are more loyal, more attentive to what you have to say, quite possibly even more accepting of any causes you may want to share with them. Only Mrs. Ryan can answer the question of whether engagement with the fans was a good thing or not, as a fan, it was nice to see from my vantage point.

Which brings me back to November. Much of it is water under the bridge but there is still was a lot of work that could have been done. The level of engagement is key, and much like the linked article above, I still strongly maintain that if you have a cause or mission and you want to promote it, it has more to do with understanding your audience than it does trying to carefully construct some framework from which to launch some blind campaign. The difference is that people respond to an authentic message, one with heart, more readily than they do something that was pre-processed, sterilized, vetted and canned. To quote Chef Gordon Ramsay, if you want a successful restaurant you need to provide simple honest fare using fresh local ingredients. This wisdom can be applied to anything else, not just running a restaurant. It can also apply to engagement, with the core lesson being that you’ll get your best bang for your buck if you provide simple, honest engagement using fresh local talent. People want to engage with other people, not with a monolithic edifice. To draw back to the cooking metaphor, would people be more interested in eating a dish that was sourced locally or would they rather eat something sourced from Sysco or GFS?

Another thing that I was working on, was the notion of engaging the crowd. In the previous arrangement, it was a lead-in to the notion of crowd-funding a goal. At least from the company hosting the talk, that was their bleeding-edge analysis of where all this social networking and engagement is actually going in the future. The organizations that engage with the most honesty (heart) will have a better chance at meeting their goals.

Alas, all that is over now, but the article did move me to want to comment on it.