While sitting in listening to the Comixology staff hawk their Submit technology, which is quite nice to see especially for independent comic book creators there was a point raised at the end of the panel by one of the attendees. That some people are hesitant to engage with digital comic books because they perceive their purchases not as licensing but rather as chattel. When I buy an issue of Comic X for $1.99 in paper, I have that comic and I can put it somewhere safe and always go back and enjoy it. What then for the digital comics? What if Comixology collapses? This touches more than just comics and the real discussion is actually cloud escrow. Cloud services could collapse at any time taking their content with them, right down the drain. Evernote, Dropbox, Comixology, and even Google itself could founder and collapse leaving behind a smoking corpse and no way for customers to retain the data they consider as theirs.
The industry has perhaps accidentally selected this as a possibility by only conducting business in a cloud infrastructure way, it’s a thin veil on digital rights management — a way for content creators to secure their goods for sale (DRM) without driving away their customers, that veil works quite well. Except for when things utterly fail. What happens when fail comes to call?
When this fear pops up in other, more serious business discussions there is usually a section devoted to source code escrow services from escrow surety companies. So is there room for cloud escrow services in today’s world? Would that be enough to help keep people feel safer so that they would presumably give digital comic books a chance?
I can’t deny that this could be a great niche for a middleman company to step up and offer a kind of data presence insurance. The cloud products you buy are safe, permanently so, not by the companies that fail, but by the escrow service that vouchsafes the data in question.
What’s to keep the escrow service safe? This may be a irreducible hall-of-mirrors. There may be no way for people to feel absolutely safe until content is delivered in an open non-DRM format. I seriously doubt that DRM will go anywhere soon, so this may all have to be sidelined as an argument for some other time.
What started out as a blog post about escrow services has apparently turned into a railing against DRM. There may be no way out of the argument over DRM. It all comes down to “Who do you trust?” And “Can you?”.