A disturbing thought occurred to me this morning. In regards to DC and their lack of show-floor presence at C2E2. When you come to a convention like this, it’s your best opportunity to connect with your fans, otherwise known as your customers. The usual way to do this is to have some prefab construction that your fans can spot and congregate around. Marvel, Dark Horse Studios and the three big tee-shirt companies Graphitti, Stylin Online, and SuperheroStuff. No DC presence at all on the trade show floor. When asked about this, DC stated that they wanted to engage in the panels and let their artists engage in Artists Alley.

I can understand the logic, but It seems rather remarkable and upsetting. Marvel brought their A game with a big beautiful HDTV with Avengers on a play-loop. DC? They didn’t even come to the game, let alone bring anything for us. They are still giving things away, as is the custom, but only in the panels. It’s fine really, but indicates a disturbing new take on how DC considers conventions and fan/customer relations.

What occurred to me that pushed my worry buttons even harder was the way DC is treating their writers and artists. I call it DC’s Musical Chairs for their creative staff. This upsets the fans because you like how a story is being told and how it’s being illustrated and after a few issues things change. This points to DC turning their creative staff into a commodity pool. You have X random writer and X random artist and they seem to be selected by dartboard or roulette wheel. Ignoring the convention goers by abandoning the trade show floor shows a mark of carelessness that only gets reinforced by the musical chairs. Who cares who writes Superman? Who cares if he’s made of teeny triangles, stick figures, or photo-realistic styles? DC doesn’t. This turns their conventions and their creatives into commodities, just another rude list of ingredients which lowers the art down to mechanistic pablum to seed fandoms and sell movie tickets.

I say rude because this squandering of talent and respect is eroding the brand identity. Marvel is making off with all the jewels. Our attention is on Marvel, on The Avengers, not on DC, Green Lantern (movie flop) or, and here’s the real obnoxiousness, where is Superman?!? You’ve taken a archetypal hero (he is now, everyone recognizes superman) and squandered him. The Man of Steel movie comes out in a few weeks! What are your fans thinking? We’re thinking about Marvel, The Avengers, and Iron Man 3.

Superman didn’t show up.

This was an error DC. You are sliding down the drain and eventually your fans will wander away. I only hope this sort of concern, and the reasons for it are just a blunder, never to be repeated.