The media is starting to process the Cambridge Analytica misuse of Facebook data, and the story is only just getting some legs underneath it now. I see this as a reflective surface of the panic that we all felt back in November 2016, digging all that psychic turbulence back up again.

I want to focus more on Facebook itself. There have been several instances where Facebook has declared innocence publicly up until proof found, usually by journalists or investigators, and then when the truth comes out, Facebook stops, pauses, and issues an apology for their transgressions or mistakes. This reactivity is for me what lies at the core of my misgivings about the Facebook platform, and Facebook as a company.

In my opinion, it appears that Facebook is only chastened and contrite when caught red-handed doing something improper. I cannot trust a platform or a company that behaves this way. I honestly admit that I never really expected Facebook even to want to try to be upright and wholesome, I wanted them to, but all of this is similar to the feeling that I had when Google walked away from its mission statement “Do No Evil.” Facebook cannot be trusted.

There is no shock or surprise that Facebook has no tapeworm function available, only two options exist, leave everything alone or blow it all to kingdom come. I know there is a third path, the manual deletion of everything in the Activity Stream, but over ten years and quite a regular amount of use that is utterly impractical. Plus, I expect Facebook to be both capable and invested in retaining my data even if I think I’ve deleted it. Just because it no longer exists on the interface to me doesn’t mean that it is gone. I doubt thoroughly that even deleted accounts get deleted. I would bet money that they get hidden from view. It would not be in Facebook’s self-interest to lose any data they can get their hands on. I would also not put it past Facebook to also log every keystroke that goes into the text boxes on their site, so even if you don’t post anything, I would bet that Facebook has a record of what you did type and that you abandoned it. That they could record and store your unshared thoughts, indexing, and selling them even if you didn’t share. Logging into the Facebook site itself is a personal hazard to privacy. I have no proof of this last part, but I would fully expect a company like Facebook to do this very thing.

There is little that quitting Facebook will accomplish, since human personalities are quite fixed and constant constructs. We maintain that iron grip of control and Facebook has monetized it, and now, since Cambridge Analytica, they have lost it. Pandoras Box is open.

So why stop using Facebook then? Facebook must be caught being evil, which means that the intent is a stain that runs right to the core. I’ve abandoned Facebook itself because continued use is tacit approval of their offensive behavior, and if it makes them money through advertising revenue, and I’m a part of that? That’s personally unacceptable.