This is how social networking works. I was just wandering along, scrubbing through my Feedly list of syndicated items on websites when I ran across an article about headline hunting. As I read along, I noticed the presentation layer, the UI/UX was pleasant enough to be remarkable and catch my attention. It became, quite quickly in fact a trip down the rabbit hole.

The source of this fascination was Medium.com. One well-written, well-presented article was all I needed to see that this is something special. I found myself enraptured, roped in, and signing up. Now I don’t know if I’ll ever write material for that system, but there I was spiraling into it and enjoying it quite a lot.

And this is what startups and social networking enthusiasts are really hoping will happen. That their creations will catch people, like I was caught, and reel them in. It’s the definition of good UI/UX, if the content and presentation are good enough, they become an entirely new thing, something like intellectual Velcro.

I was just floating along. Then suddenly I was reading a lot, enjoying myself, signing up, and then the magic hit: I started sharing. Links from the site to Facebook, Twitter and yes, even LinkedIn.

I think everyone I know would enjoy this site and get caught up in it like I did. In many ways Medium.com wins because in less than fifteen minutes I’ve become an evangelist of it. Check it out at Medium.com. I think you’ll enjoy it as much as I did.