Do you feel uncomfortable when you see someone else being embarrassed? What’s most likely to make you squirm?
There is two distinct levels of cringe. The first is rather quite pleasant and that is Schadenfreude. When someone gets what they have coming to them, usually in spades, it’s actually a delight. Few things are finer than being witness to a hearty comeuppance.
The second form, which I’ve witnessed in romantic comedies and certain other dark-humor comedies tends to trot out the agony and the awkwardness and projects it in full fidelity right into you. It’s unpleasant and usually breaks the comedic force that it was trying to carry. Movies like Bridesmaids and anything starring Will Ferrell pretty much fall into this category. At first it comes across as foolish and sophomoric and then quickly dissolves into cringe squick. If I can avoid witnessing this second form, I’ll take the opportunity.